| UNIQLO: Relaunching +J Collection |
| 作者姓名：Yuri Taira, David Hardisty, Rui Jorge B. Basto da Silva, William Thomas Carne |
| 商品類型：Case (Pub Mat) | 商品編號：W26671 |
| 出版日期：2022/04/27 | 內容長度：18 頁 |
Fast Retailing Co. Ltd.’s UNIQLO brand (UNIQLO) was planning to relaunch +J, its collaboration with the legendary high-end designer Jil Sander in the fall of 2020; however, the COVID-19 pandemic began in March of that year, causing many consumers to spend less on clothes and more on essentials. Just like the first launch of the +J collection in 2009, this launch would once again happen during a global recession. The affordable street fashion brand .....more
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| UNIQLO: Relaunching +J Collection - Teaching Note |
| 作者姓名：Yuri Taira, David Hardisty, Rui Jorge B. Basto da Silva, William Thomas Carne |
| | 商品編號：W26672 |
| 出版日期：2022/04/27 | 內容長度：13 頁 |
Teaching note for product W26671.
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